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This portfolio showcases some of the companies and projects I've been privileged to work on throughout my career. From Fortune 500 companies like Adobe, Autodesk, and Visa to medium-sized companies and startups. The outcome has always been to provide business and customer value.
Product Management
Initiated the new focus on Adobe Creative Cloud mobile efforts with millions of visitors per month. Established mobile web strategy with up to 15% lift in conversion for winning components, including 1,300% app download increase.
Adobe had the opportunity to capitalize on new mobile web growth around the world. This new mobile audience expects mobile-friendly experiences to take high-value actions. Adobe embarked on a modern best-in-class user experience.
Delivered FY21/FY22 mobile web component strategy and implementation with the UX/UI studio, engineering, analytics, and producer teams focused on mobile web engagement, mobile app downloads, and buy/try ARR through the development of mobile web components used across Adobe's Creative Cloud organization worldwide.
Product Management
Owned the Universal Help product capabilities and features implementation and the global expansion to 40 countries, supporting millions of Autodesk customers with self-help and contacts for human-help.
Autodesk provides professional design software and services for the architecture, civil engineering, and entertainment industries worldwide, with $3 billion revenue.
Universal Help provides millions of Autodesk customers with self-help and contacts for human-help at every point in the customer journey. Universal Help supports case call reduction, increased sales, acquired sales leads, and customer satisfaction sales KPIs.
Managed the relationship with stakeholders from around the world seeking insights, prioritization, alignment, compliance and best product fit for customers of different Autodesk properties and ensuring quality localization and business readiness worldwide.
Product Management
Delivered new customer product experiences for Macys.com and Bloomingdales.com ecommerce websites with a modern and responsive desktop and mobile user experience.
Macy's is the fifth largest retailer in the United States with over $1 billion web sales and 35 million monthly unique visitors.
Provided a modern and responsive desktop and mobile user experience for order history and details, order tracking, order delivery confirmation email, SMS, push notifications, and voice-activated Amazon Alexa order tracking.
Owned the customer experience, product, features, KPIs, and represented the business priorities to stakeholders, UX, creative, analytics, copy, legal, and engineering teams.
Product Management
Lead and manage all aspects of the Digiguys app eCommerce and marketing website focusing on awareness, consideration, and conversion customer journey.
The Digiguys app website is one of several discovery channels for the mobile app products, and it has been developed with mobile web in mind.
The Digiguys website encourages engagement with the mobile app products via carefully created product descriptions, social proof indicators, long-format blog articles, educational materials, videos, customer support, and real-time chat capabilities. These features ultimately guide prospects to purchase through Apple App Store CTAs and QR codes.
Work closely with SEO vendors on SEO/ASO alignment, follow Google SEO standards, optimize through A/B Testing on pages, and monitor metrics including traffic, users, sessions, bounce rate, session duration, and conversion through Google Analytics. Manage seasonal and holiday campaigns including email campaigns.
Product Management
Defined company products vision, strategy, planning, and implementation of 12 consumer mobile apps for the Apple iOS ecosystem with thousands of paid app installs and subscriptions.
Implemented iPhone apps with Apple Watch features and iPad apps for photography, digital greeting cards, and productivity, which are currently in the Apple App Store marketplace.
Generated product ideas and led concept validation, market research, financial analysis, and selected monetization models. Developed wireframes, workflows, prototypes, feature prioritization, and product roadmaps. Aligned product, engineering, and marketing to deliver a unified approach to product pre-release and post-release activities.
Ran product usage and sales analytics and gathered customer feedback to make necessary product updates and marketing adjustments. Assembled highly skilled UX/UI, engineering, QA, and marketing teams from India, Ukraine, and the United States.
Product Management
Replaced the entire manual vaccination tracking process with an iPad app for the University of California San Francisco, tracking over 15,000 flu vaccines annually.
Occupational Health Department of the University of California San Francisco is responsible for giving and tracking over 15,000 flu vaccines every year to employees.
Previously, the flu vaccines were recorded on 15,000 pieces of paper in triplicate. The process was inefficient, data entry errors were common, manual counting of forms was time consuming, and labor costs were significant.
The iPads were distributed to nurses during the flu season. The iPad app was connected to the hospital's secure VPN Wi-Fi and linked to a central database in compliance with healthcare HIPAA and PII requirements.
The database provided accurate vaccination volume and progress across clinics and locations, with real-time reporting to city health department and vaccination inventory managers.
Architecture & Development
Architected and developed a customized, secure website extranet to manage thousands of branding and marketing digital assets used by FedEx branches around the world.
FedEx is the world's largest logistics transportation company.
Worked closely with Landor, FedEx branding and marketing agency partner, to deliver over 2,000 dynamically generated pages with an intuitive navigation by FedEx business units.
Via this secure website extranet, FedEx was able to enforce consistent branding from the letterhead logo to the logo on trucks and airplanes, and to manage brand elements worldwide.
Architecture & Development
Implemented store-generated social content website for Adidas Original stores across the USA, promoting brand loyalty through engagement with store events, news, and product releases.
The new website promoted brand loyalty by keeping customers engaged with store events, news, and new product releases.
Store employees used the website to publish in-store event photos, stream music videos, promote mailing list sign-up, and provide store contact information, hours and location.
Formed multidisciplinary team, managed client relationship, architected and designed the highly visible, consumer-facing website. The website featured innovative dynamic AJAX technologies, multiple browser compatibility, data caching techniques to ensure high performance, user generated content forms, secure content management system and approval process backend.
Architecture & Development
Implemented a scalable and powerful course catalog website for Stanford University Professional Development, handling over 40,000 visitors per day.
Thousands of users can browse class catalogs, search classes by keywords and register for classes.
The system architecture was designed with high performance as a top priority and can handle over 40,000 visitors per day.
The system was managed by an easy-to-use, secure, content management system backend Intranet.